EGY BEAUTY AFRICA is a remarkable beauty trade show that sets itself apart from others in the region. It proudly hosts 250 accredited buyers from African and Middle Eastern countries, making it the only of its kind in the region to do so. Egy Beauty Africa takes great pride in its professional B2B pre-scheduled meetings program, which aims to facilitate over 2200 in-person meetings between exhibitors and buyers. These meetings provide an excellent opportunity for exhibitors to showcase their products and services, while buyers can discover new and innovative offerings. The ultimate goal of EGY BEAUTY AFRICA is to foster multi-million US$ worth of business deals, benefiting both exhibitors and buyers alike. This is exactly what happened in 2026, when deals worth $450 million were made. With its focus on bringing together diverse industry professionals and creating a platform for networking and business growth, EGY BEAUTY AFRICA is a must-attend event for anyone in the beauty and cosmetics industry in Africa and the Middle East.
The Buyers Program
Participating in the B2B program allows businesses to network with other industry professionals, creating valuable connections and potential partnerships. This networking aspect opens doors to new business opportunities and collaborations that can contribute to expanding the reach and influence of participating companies.
The B2B program provides a platform for businesses to showcase their products and services to a targeted audience. This exposure can lead to increased brand visibility and awareness, ultimately driving sales and revenue. Moreover, through the program, businesses have the chance to participate in trade shows, exhibitions, and conferences, which further amplifies their presence in the market.
The B2B program is the access it grants to market insights and trends. By being a part of this program, businesses can stay up-to-date with the latest industry developments, consumer preferences, and innovative techniques. This knowledge is crucial for companies to stay competitive and adapt their strategies accordingly.
the B2B program in Egy Beauty Africa offers potential financial advantages. Through strategic partnerships and collaborations formed within the program, businesses can gain access to funding opportunities and investment possibilities. This financial support can fuel business growth, facilitate research and development activities, and help in expanding production capabilities.
Buyers have:
Free Accommodations 4Days, 3 nights
Transportations from airport to hotel.
Transportations from hotel to Egypt International Exhibition Center – Cairo.
